I started to shoot video using 3ccd camera since January these year, and through that short time experience, i've learned a lot of things with the help of my team, and come up to have some own perspectives that serve as my personal rule on shooting video:
1. LESS IS MORE
Less stuff on a frame is more elegant and more artistic. trust me it is.
2. UNDER THAN OVER.
its better to be under than overexpose.probably because i like darker video than bright, but not all the time.
3. BOKEH, GRAIN, VIGNETTE,
most of them dont like it but for me, those stuffs gives more drama and makes a footage more cinematic, i wish i could shoot with a bokeh
4. NO FOURTHY FIVE DEGREE .
if you are shooting in a flat ground and not inside of a sinking ship then what's the reason to come up with a fourthy five degree frame? com'mon man, dont be a phony, isnt it nice to see your shot was in a good cinematic angle. to make sure it was horizontaly aligned with the ground, use tripod.
5. GLIDECAM WAS INVENTED.
I dont know much about using that stuff, but i used that twice in some of our shoot and i found it very useful. it was invented because it was proven that it can give stabilize moving shot that our bare hand cannot, so if you dont have it, dont attemp to shoot like you had it. if you still insists, your footage was an instant crap.
6. TRIPOD IT,
tripod has been my favorite thirdparty tool on every shoots and coverage, for those who have shaky hands like me, this was an answer, if i could use it all the time i will never put it off my camera, it was a very nice tool for stabilize and better angle.
7. SUBJECT ON CANDID
want more drama? dont let them know you we're doing you work behind them.
8. RULE OF THIRD STILL RULES!
Still, the rule of third gives us a better composition. as much as possible, subject not centered.
9. DEPTH OF FIELD
the nickname of a cinematic shot
10, I GOT A THIRD EYE WHEN MY STOMACH IS FULL
working with empty stomach is really hard, sometimes it makes me forget of the nine perspective on the top, so i never let that happen cause i work best when i am full